The Honor & Remember flag was developed by the Honor and Remember organization. The goal of this organization is to promote broad national awareness of the flag, so that military, government and educational facilities as well as households throughout the country world begin flying the Honor and Remember flag to promote recognition of our nation's fallen warriors.  A flag that is a visible reminder to all Americans of the lives lost in defense of our national freedoms. Annin & Co. gives back a portion of the proceeds from the sale of these flags to the Honor and Remember organization. They, in turn, use these funds to support the effort of donating an Honor and Remember flag to those families who have lost a loved one in military service to America.